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STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures: International Journal of Advertising: Vol 25, No 4
Jon Evans on LinkedIn: This SKY Advert ain't no Turkey When Campaign reinstated Turkey of the… | 35 comments
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Short Term Advertising Strength | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
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AG Barr: US companies with China ties prioritizing short-term profit over 'American strength' | Fox Business
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Tom Roach on X: "Seconds of active attention and short-term advertising strength are highly correlated (regardless of platform) https://t.co/Uzg5VcyZNc" / X
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