Don't Buy This Jacket, Black Friday and the New York Times - Patagonia
Beloved Brands Leadership Learning Center - "Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers
dont-buy-this-jacket-patagonia - having fun
DON'T BUY THIS JACKET by Patagonia – Borderless Creations